5 Keys to a Killer Business Presentation

Thomas Grasty is Co-Founder of Stroome (http://www.stroome.com/). In this video he gives 5 keys to a killer business presentation.

  • Recognize & understand your audience
  • Speak in bite size chunks
  • Tell a story through narrative
  • Practice, practice, practice
  • Don't rely on technology

Every startup starts with a vision and you need to be able to sell that vision. That means you have to give a killer presentation. Here are five suggestions on how you might do that.

First thing is you need to know your audience. If you’re doing an investor presentation, then talk about the investment, talk about how much you need, how long it’ll last, when you’ll breakeven and most importantly, when your investor is going to see a return. If you’re doing a demo, don’t talk about the product, show the product.

But here is something that’s interesting. If you’re doing a demo presentation, chances are there are a lot of people in that room, their VCs, their potential customers, there may even be a few new team members there. Most importantly, there might even be some members of the press which leads me to the second point. You really want to speak in bite size chunks. Condense your message to a word, two words, three words. And if you have slide, only put those words on the slides. Give the press or the people in the room a tweetable moment. Let them do the work for you when the presentation is over by pushing it out across the internet.

Third, you really want to create a narrative. I mean, at the end of the day, you are telling a story and that story needs to have a beginning, a middle, and an end. And if there’s a villain involved like a really significant competitor or a really pressing problem that no one has been able to solve then talk about how you’re going to solve it. I mean, don’t walk away from that. Confront it. And here’s something that’s really important to remember. If you’re creating a narrative, you are the hero. You are the one that’s going to come in and save the day, so make sure you clearly communicate how you’re going to do that.

Fourth, you really need to practice. Don’t get caught in the trap of because you know your business better and you certainly know your product better than everyone in the room that you can just win it. That’s a recipe for disaster. I mean, actors need to know their lines. It gives them confidence, it gives them a comfort and at the end of the day it makes it look like they’re just speaking extemporaneously.

Finally, don’t rely on technology. It will fail. So don’t worry about that because if you know your audience, if you have a compelling story, you can tell it simply and you can tell it with confidence. You’re going to do just fine because at the end of the day, the presentation is really you not the words on a slide that might be up behind you.