Do What You Say You Will Do
"If you promise to send an e-mail, personally drop off literature, make a phone call, or anything else, make sure you do what you say you will do when you say you will do it. Promises kept are considered part of the total product you are selling. If you live up to your word in little matters of follow up, your prospect is more likely to believe that your product or service will also live up to its promises. (c) 2007 Michael Norton ASB-020-008094 "
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