Lessons from My Father
"Let Your Customers Talk About Their Problems My father, a salesman his entire life, taught me a valuable lesson. He said that, "As a salesman, you have two ears and one mouth; use them in that proportion!" He would follow that up with, "If you want to help people in sales, ask them about their problems, and then sit back and listen. People like to talk about themselves and their issues." From: ROI Selling (c) 2004 by Michael J. Nick and Kurt M. Koenig ASB-010-004576 "