Purpose of the Executive Summary

"Your proposal's executive summary serves two critical purposes:It provides some readers with a concise synopsis of your entire proposal. This alone probably makes the executive summary the single most important component of your proposal.Many experienced decision-makers read your proposal's executive summary expecting that it identifies the key issues discussed in your proposal's main body. The executive summary gives these readers a heads up to the important issues presented in more detail in the main body of the sales proposal.Here are some recommended guidelines to follow when writing an executive summary:Write it last: A proposal's executive summary should represent a condensed version of the proposal. Logically, you can't write it until you finish writing the sales proposal.Pretend that it's a miniature proposal.Keep it short.From: Sales Professional's Guide to Writing Winning Proposals(c) 2007 Bob Kantin ASB-008-004935 "

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