Not Keeping in Touch
"Quick Contacts Keep Customers Most people who switch from your product, service, or idea to another do so because you're being apathetic and someone else is paying them more attention. Someone else is keeping in contact on a regular basis. Someone else is was, thus, making them feel important. When all it takes is a few contacts by phone or mail to keep people doing business with you, why would you ever get so lazy as to let them go? All you need to do is schedule two or three quick phone calls to say, "Diane, this is Tom from ABC Company. I'm just calling to see if you're still enjoying the increased productivity and cost savings with your new fax machine. If all is well, I won't keep you. I just wanted to touch base with you and thank you once again for your business." These words take about 12 seconds to say. And isn't a 12-second investment worth it if it keeps a customer? (c) 2005 Tom Hopkins International, Inc. DMH-006-010099 "