Jeff Ferguson is the CEO of Fang Digital (https://fangdigital.com/). You can see more content here on Docstoc or visit his blog.
The front of the house is what is visible to the public. Here are 3 things to focus on.
- 1. Navigation. Do not get to fancy with your navigation. Humans and search engines like it simple.
- 2. Taxonomies. Group things together by subject. If you are a news site make sure you have stops in that content, one for weather, one for sports, with the articles beneath it.
- 3. Avoid creating flash and image heavy sites. Google enjoys simple, it makes it easier for them to come through and look at all the information.