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Optimize Your Front of the House for SEO

Jeff Ferguson is the CEO of Fang Digital (https://fangdigital.com/). You can see more content here on Docstoc or visit his blog.

The front of the house is what is visible to the public. Here are 3 things to focus on.

  1. 1. Navigation. Do not get to fancy with your navigation. Humans and search engines like it simple.
  2. 2. Taxonomies. Group things together by subject. If you are a news site make sure you have stops in that content, one for weather, one for sports, with the articles beneath it.
  3. 3. Avoid creating flash and image heavy sites. Google enjoys simple, it makes it easier for them to come through and look at all the information.