5 Keys to Kick-Starting Your Startup

Ryan Scott is founder and CEO of CauseCast, you can view more posts here on Docstoc or follow him on Twitter.

Transcribed article based on the video above.

I’ll give you five tips to kick-start your startup.

  1. Be relentlessly persistent. If you underestimate the problems you are going to face you probably aren’t in the right business. It is going to be a lot harder than you think it is. Keep at it.
  2. Listen to the market. You want to be persistent but not stubborn. The market will tell you what it wants to buy. If you are making product “x” and it wants “x+y” or “y” you better switch. It is okay to pivot.
  3. Move to where your customers are. When I had my first company, I wanted to move to San Francisco and my partner wanted to move to New York. She convinced me that all of our competitors were in San Francisco, all of our competitors were in New York. Moving to New York was the best decision we ever made.
  4. Get involved with public speaking. This is the best promotion you can get. Get on panels, get in front of audiences, it’s generally free and if you’re good at it, you’ll get paid for it and it’s much better than sponsoring a conference. You have to be an expert in your space and being good at speaking in front of crowds.
  5. With the people that you hire, look for jacks of all trades. You want people who are really going to be able to adapt. If you have a startup, you will be changing what you’re doing, they will need to be able to adapt to that. It’s not until after you’ve become more established or have a new CEO that you will really be hiring people that are specialized in what they are doing.