David Segura is CEO of Giant Media, you can see more of his posts here on Docstoc or visit his company’s blog at giantmediacorp.com/blog.
Transcribed article based on the video above.
Viral video is an exciting market and so is social video, but there are common mistakes that I think both brands and business owners should be careful to avoid, let’s just go over the top three.
- Too much branding or your video is overly commercial. I know it can be scary to take the leap of faith to really minimize what it is you need to say about your brand, but the reality is you should be entertainment driven first and branding should be secondary. Would you share a commercial? I don’t think so.
- The video market is not targeted enough. If you are a UK brand, do you care about reaching a lot of American consumers? Most likely not. The same would apply for a business here in Santa Monica, it’s fantastic that folks in New York know about you but the reality is it isn’t a target audience and you won’t really help your brand by doing that.
- You are short changing distribution. If you really care about your message, you really believe in your content, you love your brand and your business, you’re probably investing a lot in the production or at least a lot of thought. Why would you not plan ahead or invest heavily in the distribution process? If you have something great to say, let people know about it and the only way to do that is to invest heavily in money or time in the marketing process.