Ari Mir, CEO of Lunch Money (http://www.lunchmoney.com/) shares his 6 keys to finding a memorable company name.Naming your company is a hugely important part of the process of starting a new business.FOR MORE EXPERT CONTENT VISIT:http://www.docstoc.com/resources/videosDocstoc is the largest online collection of business and legal documents to help you grow and manage your small business and professional life.
Transcribed article based on the video above.
There is a checklist of 6 things that I go through when coming up with a name for the company.
1. Can I keep the name under six or seven characters? That’s extremely important if you want to make the name memorable.
2. Is it easy to spell? I don’t like names that people have a difficult time spelling because in the end they are really not going to remember it and they will have a hard time typing in the domain name.
3. Is it easy to pronounce?
4. I look for alliteration in names, one of my companies was named “GumGum”. People hated the name at first but it grew quickly and the reason why is it was memorable.
5. Can you use an animal in the name? A great example is Firefox, not only does it have alliteration but it has an animal. One more thing Firefox has is it uses a color in addition to the animal. Fire isn’t a color but everyone know the color of fire.
6. Don’t get caught up on whether the name means anything or not. The majority of names I’ve come up with for my companies were abstract and people loved them. There are certain industries where you can’t have an abstract name, but most you can, so I encourage you to do that.
Amir Mir is the CEO of LunchMoney. You can read more of his posts here on Docstoc or follow him on Twitter.