Article transcribed from the video above.
Once you have a product one of the best things you can do is test it in the marketplace. Go to the consumers, go to the people you are targeting and have them try out the product free of charge. Let them interact with the product, let them use it as long as they want, maybe give them a free sample if you aren’t worried about intellectual property issues.
You want to get as much feedback as possible from people that are going to be honest with you. Friends and family are not the best source for this. You want to reach out to people that don’t necessarily know you and have a vested interest in your mental stability and happiness. Then, one of the other channels you can use is to reach out to your distributors, your wholesalers, your retailers, possibly even bloggers in your space, people that cover your particular industry. Send out the product to them, let them use it, get feedback from them.
With the bloggers you run the risk that they will write a negative review, so maybe that is your last line but you are continuously reaching out further and further from your core, so you have a pretty good idea of how your product will be received by the marketplace. In my opinion that is one of the best ways you can test your products in the market.
Reza Bavar is the founder and CEO of Kaloud. You can read more of his posts here on Docstoc or check out kloud.com for posts on small business topics and more.