As the internet introduced many new marketing channels, it also fostered many new marketing misconceptions: is the number one goal of marketing really to acquire new customers? Are clever, eye-catching ads the most effective form of marketing? Do customers really ignore all the emails you send them? In this video, Oriana Leo analyzes these popular beliefs and separates fact from fiction.
Oriana Leo has a background in international business administration and a wealth of knowledge and passion for helping small businesses.