The Tasty Writing Trick Readers Can't Resist: Cookie Content

Just like the fortune cookies you crack open when you’ve reached the end of your favorite Chinese meal, Cookie Content should be simple, tasty and reward the reader. When writing a Cookie Content article, it’s important to keep in mind that it’s not enough just to be helpful or fun. Ideally, you want to create content that will essentially reward your reader for consuming or sharing it. When writing an article like this, ask yourself:

  • Does it somehow make their lives better?
  • Does it get them closer to their goals?
  • Does it entertain or inspire them?

Remember that Cookie Content – like the delectable treat it’s named after – should be short and sweet. Enjoyable in the moment but also rewarding, not laborious or a chore to get through.

For example, if you were writing an article about improving your brain functions, avoid something like, “The 30-Year Plan to Gradually Improve Your Brain Function” and instead go with something like, “10 Things You Can Do Right Now to Improve Your Brain.” Be immediate and cut to the chase.

Cookie Content is something you sprinkle in between your longer, denser articles. They are designed to complement them as well as bring attention to them. They should have sparse text and lots of eye candy to grab attention. If you can get readers hooked on your delicious Cookie Content, then they are much more likely to stick around for the main course of your other, more in-depth content.

Rochelle is a Senior Editor & Content Producer at Intuit.