We’ve all heard the saying, “A picture is worth a thousand words,” but did you know it’s also worth a thousand unique views on your website? Just take into consideration how Facebook changed its timeline so that it can feature larger images, or how Instagram was acquired for (cue Dr. Evil) one BILLION dollars. Think of the popularity of Pinterest and how Microsoft shifted its entire OS to be focused on colorful tiles. These aren’t coincidences.
The reality is, we are living in an incredibly interactive, visual age. Our culture is inundated with imagery 24/7. Take into account that ten years ago, The Daily Telegraph received about 5,000 images a day. Now, according to the newspaper's picture editor Matthew Fearn, it can receive up to 50,000 on a busy day.
How long do you think your attention span is? Maybe a minute or even two? Sadly, your attention span is 8 seconds. That’s one second shorter than that of a goldfish. So, when you show people paragraphs of text without images, don’t expect them to read it all.
Just look at the stats:
- The use of visualized information on the Internet has increased by 9,900% since 2007.
- Articles with images get 94% more views than those without.
- Facebook posts with images get 37% more engagement.
- 60% of consumers are more likely to engage with your business if it has images on its local search results.
But images aren’t enough: don’t forget to include captions as they will help reel in your reader’s focus even more. The train of thought here is: images, captions, copy – in that order. The fact of the matter is, no matter how compelling your writing is, the chances of people reading it are much less if you don’t have captivating images to illustrate it, and snappy captions to explain the images.
So when you’re writing your next hot article, don’t forget to include some eye candy. Pairing images with your copy is a sure-fire recipe for success when it comes to engaging and increasing your readership.
Rochelle is a Senior Editor & Content Producer at Intuit.