Best Practices for Automated Marketing

So what do you do once you have a new Internet lead ready and waiting to be contacted?

Automation

  • First and foremost, you want to automate your calls. There is a variety of software available to automate your calls through your sales reps within just a few seconds.

Email Campaign

  • You can also try a personalized email campaign in which an automated email is sent to the customer via the sales rep who contacted them. The email should have some kind of personal welcoming notification to it to make it more friendly.

Status-based emails and phone calls

  • In addition to the above, you can also have different stages of automation working in concert. For example, if a salesperson called a lead, then that lead can be labeled as “contacted” in your lead management system, which would then generate another automated email to them thanking them for their time and providing some additional information for them to consider.
  • You can also implement automated emails to follow-up with customers who have not responded within specific time frames. For example, if the customer has not responded within 15, 30 or 40 days, an email could be generated which asks if they’re still interested in your product or service.

How often should you call an Internet lead?

  • The average salesperson only calls a lead one and a half times. Why spend all the money buying these leads if they’re not persistently contacted? It’s recommended to call your leads at least six times in the first 2-3 days. This is the hot spot for potential. Beyond that initial window, the conversion rate diminishes.

By utilizing a strategy that combines both automated calls, personalized emails and persistent contact, you will see your conversions increase substantially.

Beau Bratton, Founder and CEO of Speed-to-Contact, offers tips on how to automate phone calls and emails after getting an internet lead.