The Influence of Story

Storytelling has been an integral part of humanity since the first caveman painted his depiction of the hunt for the rest of his clan to see. Thousands of years later, scientists have scanned the human brain through fMRI machines and made an interesting discovery: the same part of our brain that lights up when we are complemented or rewarded is the same part of our brain that becomes stimulated when someone tells us a story. We are biologically wired to absorb stories. Keeping this in mind, what is the best way to tell your story through social media?

Provide captions with your images that tell a story.

  • A picture may be worth a thousand words, but when it comes to your online presence, sometimes a thousand words isn’t enough. Adding commentary to images is an effective way of putting them in the proper context.

Humanize your stories.

  • If you make your blogs, articles and videos personal, you will have a much better chance of connecting with your audience, whether they are followers or customers. Incorporate a little of yourself into each piece – triumphs, struggles, mistakes, passion, lessons learned, etc. A sprinkle of self-deprecation also goes a long way. This will make you relatable and therefore, allow your audience to really connect.

Keep your stories consistent.

  • Your stories should all be connected by whatever your theme is. They can be funny, heartfelt, cautionary or informative, but as long as they’re connected to your main theme, then your audience will come to know you through this consistency. A consistent narrative in your social media presence is no different than people’s favorite TV shows. They tune in each week not knowing exactly what will happen, but knowing what to expect all the same.

People have been sharing stories ever since the first bonfire was made. When you think about it, the Internet is the 21st century version of those ancient bonfires. Your clan, however, is not limited to those seated around you, but by those seated around the world. Tell your story and keep the tradition alive.

Ariadna Jacob, Founder of, offers tips on how to use storytelling to launch memorable social media marketing campaigns.