How to Create Influence With Online Video

Videos are one of the most effective ways to promote your product or service, as well as connect with and engage your customers. Fortunately for you, in this day and age, shooting and editing videos has never been easier or more user friendly. You don’t need a large crew or expensive equipment, just a little imagination and a message you want to convey. Some things to keep in mind:

You don’t have to be on camera if you don’t want to be.

  • Unless you’ve got the acting bug, you can use other talent to be on camera.

If you prefer it, use images and audio in lieu of an on-camera presence.

  • There is no more effective combination to stimulate people’s brains and sway their thoughts than images and audio combined into a memorable whole.

Make your customers feel comfortable by making the video as personable as possible.

  • Treat your customers like they were you friends and they will be that much more inclined to be loyal to your brand.

“Borrow” tactics that work from other videos.

  • Quentin Tarantino has made an entire, award-winning career out of “borrowing” from previous filmmakers. There is nothing wrong with emulating other videos that were successful so long as you make it your own. What did they do well that works? How can it be improved upon?

Seeing as how you can shoot and edit a professional-looking video right on your phone, there are no excuses not to create some enticing video content for your online presence! Have fun with it and others will too.

Ariadna Jacob, Founder of, highlights reasons why you should embrace video as a marketing medium and use it to evoke emotion and influence viewers.