Do You Need a Mobile Strategy?

If you’re wondering whether or not your business needs a mobile strategy, the answer is a definite “yes!” Three quarters of your customers are already looking for information about your business on their phone. Keep in mind that there are over a billion smart phones in the world right now, so that percentage is likely to increase significantly with time.

It’s important to understand that customers use their phones much differently than their desktop computers in order to make transactions. The average customers will take up to a full week from the time they do online research to when they actually purchase something on their home computers.

The average time spent by customers on their phones to make a transaction? One hour. Customers are ready and willing to make purchases on their phones, so it’s important that you make it as easy as possible for them.

Optimize Your Site For Mobile

  • Simplify your graphics and highlight any key information that customers would be looking for. Are they making a purchase, a reservation, looking for directions? Streamline and funnel your website so it’s really easy for them to do whatever your company specializes in. You don’t even have to hire a consultant for you, there are free templates available online that you can use -- such as Squarespace or Wordpress – that are already enabled for mobile. Even better, they actually detect whether customers are logging on from their phones or computers and adjust your site accordingly.

Don’t Build Your Own App

  • This will divert resources from your business, not to mention time and energy spent trying to get customers to download your app. The good news is, there are a lot of companies that have large, built-in audiences with business models designed to bring you customers, such as Open Table and Yelp. Apps that serve the same basic function include Yowza and CardStar, which are coupon and loyalty programs targeting small businesses. These kinds of apps let you jump onto their platform without any cost from you and help support your business rather than investing resources into building your own app.

If you keep these tips in mind, your mobile strategy will be inexpensive, efficient and successful in helping customers use their phones to conduct business with your company.

Anna Barber, Strategy Coach at, outlines the many benefits of a mobile strategy for local businesses.