How To Position & Upsell
Once you have established your first generation customers, you need to be able to strategically place opportunities so you can grow your user and sales base from them. Here are a few suggestions on how to go about doing this:
Schedule a time for testimonials.
- Let your customers know ahead of time that if they end up enjoying your product or service, that you will be following up with them to get a short blurb expressing their positive feedback.
Be sure to get referrals.
- There is a time and a place at the end of delivering your product or service where you want to give your customers a clear call to action: refer your product or service to other people who would enjoy it as much as they did.
Incentivize people with becoming affiliates.
- Give them a small commission for every customer they end up referring to you. You will not only prove that you appreciate your customer’s businesses, but you will also motivate them to help network on your behalf – everyone wins.
Create an upsell opportunity.
- If your product or service has any add-ons or updates, give your first generation customers the opportunity to upgrade for a minimal fee. After all, once you have earned their trust and made them a fan of your product or service, it will be much easier to upsell them as you move forward.
Whether you use one of the above methods or all of them, they are all useful ways of continuing to engage your customers as you grow with time. The key is to let your first generation customers know how much you appreciate them and to reward them accordingly.
For more info on landing customer, check out this free course on Landing Customers Before Having A Product.