Articulate Your Company Culture

Figuring out what your company culture is as soon as possible is one of the smartest things you can do as an entrepreneur. This culture will dictate who you hire and why, and this team will end up defining your company’s success from the inside out. Here are a few things to consider when articulating your company culture:

Create a document that defines your culture.

  • For example, Netflix became famous in 2009 when it published a 128-page power-point manifesto. Reading it clearly conveys their company culture to prospective employees and collaborators and establishes their overall tone and spirit.
  • There is no right or wrong way to articulate your culture. For example, in contrast to Netflix’s epic tome, Hulu has a single page manifesto that breaks down their company culture.

Incorporate culture into the physical landscape.

  • Regardless of its size, your office space is a blank canvas in which you can express your company culture and personality. From decorations and colors, to artwork and props, you can establish an energy and a tone as soon as people walk through your doors that will help define how the conduct their business there.

Company culture is one of the most important factors that contribute to your company’s success, and thankfully, it’s also one of the most creative – so have fun with it!

Sue Funkhouser, Founder and Organization Development Consultant of Pinwheel Performance, offers industry expertise on ways to establish and maintain your ideal culture while growing.