Getting the Most from Your Social Identity

Social media has become such a powerful and effective force in personal and professional branding. But how do you craft the right social media identity? Here are a few tips to consider as you post content online:

You are Googled by everyone.

  • Whether they are personal or professional contacts, chances are they will look you up online to get a sense of who you are before they meet you.

You can be whoever you want.

  • You can pick and choose what data and content is posted about yourself, so choose carefully and make sure it all adds up to the overall image you want to project to the world.

Put yourself in the shoes of the person reading.

  • Evaluate your content by seeing it through the eyes of a potential employer, date or business partner. How will they each regard your online identity?

Fill in the blanks for yourself.

  • No one has a perfect online persona, and there are times when we can’t control what is posted about us. Unfortunately, once something is online it is generally very difficult to erase completely. Rather than ignoring this undesirable content, address it directly and put it into whatever context that fits with your desired image / persona.

The Internet may be a class 5 rapids of information, but with a little time and effort you can control the flow of your content and steer it in a direction that favors your ideal online identity.