The Business Dashboard: KPI's, Key Metrics & Benchmarking Success

There are Key Performance Indicators (KPI’s) that you can use to measure and track your business’ performance. These include:

  • Number of customers
  • Growth rate of customers
  • Total sales
  • Expenses
  • Conversion rate
  • Customer satisfaction
  • Cost per acquisition (CPA)
  • Overall site traffic (if it’s a website-based business)
  • Cost per mille (CPM): The cost to show an advertisement to 1,000 viewers (for website-based businesses)

These are just a few KPI’s that your business may have. Just keep in mind that defining what they are won’t matter so long as you’re not frequently analyzing their progress on a regular basis. Also, benchmark these metric goals according to specific time-frames – 3 months, 6 months, 9 months, etc. Where do you want your business to be by certain dates? Determining this will help put your KPI’s into perspective.

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