Getting Customers: You Can't Outsource Sales & Marketing

If you’re going to create a product or service but not sell it yourself, you won’t have a business.

Sales & marketing boiled down

  • The best products and services are not always used the most.
  • The best marketed and sold products and services will be used most often.

This means that no matter how much time, money and energy you throw into your product or service, and no matter how excellent it may be, you won’t be successful unless you sell it and market it yourself. No one knows your product/service better than you and no one else has the emotional connection that you have with it. Sales and marketing is definitely a hustle, but hustling is in the DNA of all entrepreneurs.

For more info on starting a business, check out this free course on How to Start a Business: The Complete Guide.