Yarone Goren, Co-founder of Zumbox & Academy123 (www.iterationgroup.com) talks about the best ways for your company to achieve success at trade shows. By researching potential connections and drafting e-mails requesting meetings ahead of time you can save yourself time and money not having to purchase a booth.
- Don't waste time & money on a booth
- Research potential connections prior to the event
- Draft an email requesting a brief meeting
- Set the meetings at an inexpensive location