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Strategies for Early Stage Companies to Be Successful at Trade Shows & Conferences

Yarone Goren, Co-founder of Zumbox & Academy123 (www.iterationgroup.com) talks about the best ways for your company to achieve success at trade shows. By researching potential connections and drafting e-mails requesting meetings ahead of time you can save yourself time and money not having to purchase a booth.

  1. Don't waste time & money on a booth
  2. Research potential connections prior to the event
  3. Draft an email requesting a brief meeting
  4. Set the meetings at an inexpensive location