Golden Circle: Focus on the Why

Drake Pruitt, CEO & Founder of Genius Group ( ) talks about the Golden Circle of focusing in on the Why in business. While most businesses jump to the "what" and "how" the "why" allows more clarity and flexibility.

  1. Most businesses focus on the "what" then jump to the "how"
  2. Focusing on the "why" allows more flexibility in regards to the "what" & "how"
  3. The "why” clarifies everything
  4. Golden Circle: "Why"= the purpose "What"= product offered "How"= means of accomplishing