David Waxman, Serial Entrepreneur and Startup Mentor at Amplify LA (http://www.amplify.la/), goes over common startup marketing mistakes to avoid. As a young company, taking the right marketing approach can make or break your success.
- Avoid being overly focused on the "tech industry"
- Spend most of the time focused on your market
One of the things that I see all too many startups do is get caught in the navel-gazing bubble of the tech industry and it’s really a mistake.
Industry exposure is really important. It’s important for fund raising. It’s important for hiring. It’s important for getting new partners if you need partners within the tech industry and if you are an industry or a business that serves the tech industry, that’s great.
Focus on the bubble. Focus on the tech industry. But if you’re not, if you’re focus on small businesses of you’re focus on regular consumers or gamers, you got to get yourself out of the bubble and don’t listen to the talk and chatter of Silicon Valley and look at where your customers actually are, and I think that’s a very, very important thing.
So when you think of your PR strategy and how you focus your time and who you talk to you got to look to where your customers and your real partners are and don’t worry too much about whether it’s cool on TechCrunch or it’s hot at South by Southwest. It’s just not that important.