YouTube Best Practices for Content Creation

Rich Raddon, Co-Founder of MovieClips ( tells you how to make great Youtube videos. Understand your audience and create content that will draw in a high view-count.

  1. Understand the specific audience you are targeting
  2. Embrace the personal relationship built with the viewers
  3. Produce content specifically designed for a global audience
  4. Anticipate mobile viewing & distribution methods

I think YouTube is one of the greatest opportunities for people who create video content that has existed on our lifetime. It’s such an enormous audience and it’s global. And so, what are my tips for creating content on You Tube?

First of all, understand the audience that you are targeting with that content. If you don’t have a good sense as to what that content, who that content is supposed to be reaching, you’re not going to be successful in the content creation.

Secondly, you need to really embrace the personal nature of YouTube. YouTube’s audience is an audience that wants to have a dialogue with the content creators that’s why they have the Comment Section. Embrace it. That personal nature, that personal nature of the content creation and then, speaking directly to the audience is something that’s really important.

Third, you need to recognize that it is a global platform. And what might be pertinent to an audience here locally or in domestically might not be pertinent to a global audience. So, you need to take into account the fact that people all over the world could stumble upon this content and look at it, and how are you going to appeal to that global audience.

And lastly, one thing you need to understand is that the audience that is looking at YouTube on mobile devices is growing everyday and that’s important because not only does it affect the way you shoot and the way you edit, but it also conceptually affects the way that you create the content because recognizing, that will be seen on mobile devices. So, if you follow those four points, you’re going to have a lot more success in creating original content on YouTube.