3 Reasons Why Adding Product Features is a Mistake
Ian Siegel, Founder & CEO of ZipRecruiter (www.ziprecruiter.com) tells you why to avoid adding product features. Learn why this step can make your product more complex to users and your team, and what you should focus on instead.
- Adding features make the product more complex for new & existing users
- New features increase the complexity for customer support
- Feature-rich products require more infrastructure maintenance
- Allocate resources to actively promote what you do best
One of the things that we do at our own startup is always think about how we can go slower and the reason I say that is because there is a tendency to want to add as many features as you possibly can to your products as fast as you can because you think this is what is actually going to make your customers happiest. When in reality, customers are already happy with your product. There was a core problem that you solved for them that induced them to give you money for your service.
Every new feature you add is something that every one of your current customers needs to learn and then increases the complexity of the interface such that new customers are going to have a harder time unwrapping.
There is also the issue of your customer support team now having to bear the cost of explaining. Not just to new customers, but to old customers how all of these different features work and interact.
And then there is also the issue of maintaining the infrastructure and possibly the product inventory or the code base to support having this variety of options.
I cannot stress enough that if you are a young entrepreneur and you are looking to grow your business, figure out the one thing that you do best. Focus as much as you can on optimizing that one thing. And then put the rest of your effort and attention into marketing and growing the satisfaction of your customers. That is the fastest way to grow your business.