Running a Lean Startup: Don't Go Faster, Build Less

Ian Siegel, Founder & CEO of ZipRecruiter (www.ziprecruiter.com) talks about running a lean startup company. He explains how to focus on creating the best quality product, and why you should never rush into development.

  1. Create fewer high-quality features, not multiple subpar ones
  2. Release the best possible product & customers will grow with you

A lot of people have embraced the idea of the lean startup methodology. And I would say a lot of people are unfortunately sacrificing the wrong things when they practice a lean startup approach.

Running a lean startup means sacrificing features, not quality features. Never launch an unfinished feature. You only get one chance to convince a customer to grow with you. If you have actually managed to bring them to your website, you want to give them the best possible experience you can even if your site is featured light when you get them there.

The examples I like to give to young entrepreneurs is, two new hamburger restaurants open in your town. You go to the first one and they serve you a hamburger, fries, and a shake but the hamburger meat is raw. Are you ever going to go back to that restaurant, probably not?

Now, you go to that second hamburger restaurant, and all they give you is a hamburger and nothing else but that hamburger is cooked perfectly. You are willing to grow with that restaurant because the core value proposition they had to offer was a hamburger and they did that one thing well.

That is why you want to make sure that everything you put on your website is as strong as you can possibly make it. Companies will be excited about your product and want to to grow with you if they see that you are doing something well. So make sure the first impression you give them is a good one.