3 Keys to Successful Marketing & Riding the Pop Culture Wave
Josh Brooks is Founder of Post Card on the Run (http://www.postcardontherun.com/). In this video he shares three keys to successful marketing. This will help small business owners ride the pop culture wave.
- Timeliness & speed to market despite competition
- Tap into current trends
- Provide an innovative solution to an existing issue
After being an executive and marketing, digital marketing, for years and being an artist manager, I can tell you that there's really 3 key ways to writing that pop culture wave.
Timeliness and speed to market: Understandingly, there's competition out there, but competition is really a good thing. It proves that your product or your idea is viable. And I would say that if I name a vertical, I can also name 5 competitors.
Tapping into the cultural fabric: What's happening right now in file and television, in comedy, in sports and understanding those things to use as an asset to help building your company.
Lastly, I would say that to have a real solution for a real problem. I think it's interesting to say that you don't want to create more headaches, more problems. You actually want to come up a concept or a utility that help solve all of those things.
I would say that if you can pull all of these things together and choreograph them in a really tasteful way, users are going to love them, the products are going to a be sold and you'll have that kind of halo effect around what you're building.