Jason Nazar is CEO & Co-founder of Docstoc (docstoc.com). In this video he discusses what it means to sell ether.
- Essential in early stage & under-capitalized companies
- Leveraging future opportunities
- Self-certainty reinforces value
Every great entrepreneur has one quality in common and that’s they have the ability to sell ether which means they’ve got an ability to sell a dream. And what we’re off for starting out and we need to get people to do things for us whether that’s to build out our product or help hire people or marketing to get people coming to our products and services.
And we don’t have the money to pay into those things. How do entrepreneurs actually get that done? Because most of us don’t have the money and resources we need when we first start out to build the exact business we wanted.
And the way every successful entrepreneur does that is by selling ether. It means we paint a picture for other people of the experience that they are going to get in the future by working with us.
The benefits of co-ownership, the deferred payment that they’re going to get, the opportunity to build an amazing product, the opportunity to affect positively the lives of thousands or millions of customers – and we paint that in specific detail, and then we infuse it with the most important variable of all which is our own certainty.
And it’s that certainty as an entrepreneur that infuses that ether with a real tangible effect such that it’s a currency that you can actually trade with another person. So in lieu of having money, you are able to sell ether to build something before you have the time, money or resources to actually do it.