The Pitfalls of Being a Jack of All Trades in Your Industry
Adam Kaufman is General Manager at dLife Healthcare Solutions (http://www.dlife.com). In this video he talks about the pitfalls of being a jack of all trades in your industry.
- Believing you have depth in all areas
- Difficulties empowering your team
If you think about a company sort of more structuraly and I'm a process engineer and the systems engineer first so, you know, I sort of like to think of it as a structures. There's the product development, there's sales, there's marketing, there's administration. And, without a doubt the leaders of those companies, the CEO's, or the entrepreneurs themselves feel like and have skill across all of those. I mean that's a jack of all trade and if you're in a smaller company and it's something you started and you're passion about, you're probably doing all of those. Which is critically important, you're gonna need that but there's some risks and the risks primarily are you may begin to believe you're more of an expert in some of those areas than you actually are.
So, I know enough of marketing to be dangerous. I know kinda how to ride a brief, I might know how to get a press release but there are people who have real scale and what are the media channels you would use and what are the messages. And, so you need to find a way to let them go and do that job. And, second, you're gonna have trouble empowering your own team. If you feel like you know all the areas and you know them better, you're gonna have trouble letting go and empowering them to do that.
I think it's important that you are this jack of all trades, you know it but as a practical tip I would suggest you sit with the people who are now responsible for those areas. Tell them what you think you know. Tell them what you expect them to do and then let them say back to you. You need to give them the chance to own that and you need to find a way to walk away from it. And, you're gonna do it if you always feel like the expert and having empowered them.