A marketing plan is an integral part of your overall business plan: it is a written document that defines your market, establishes your marketing objectives, and outlines a strategy for reaching those objectives. A strong, well-written marketing plan is the foundation behind a successful business plan. Even absent a business plan, a marketing plan can be a business owner's best friend in guiding them on getting and retaining loyal customers. In small business marketing a solid marketing plan is essential for success.
A good marketing plan should include an executive summary, a detailed and clear identification of your company's marketing goals and objectives, a description of your pricing strategy, as well as a description of the attributes and benefits of your goods or services. It will also be necessary that an analysis of your current and expected competitors should be included. A section that thoroughly identifies your target customer will assure that your marketing efforts do not miss the mark. Not to be forgotten, it is important to include details of your budget to assure you stay on track. Get information and resources to help you craft an expert marketing plan to steer your business to success.