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  • A Fandango of Fakes
    A Fandango of Fakes

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    From:ProQuest LLC

    Document Overview:
    At the March SPARC Open Access Meeting in Kansas City, MO, a healthy backchannel of tweets (#sparc2012) reported about and reflected on ideas presented in the talks. One in particular caught everyone's attention: "Msg to #sparc2012 attendees. RESISTANCE IS FUTILE. Quit now. That is all." @FakeElsevier sent that tweet. The account for @FakeElsevier started in February and has more than 2,200 followers. Its original profile read, "Lover of life and liver of love. Also a giant Dutch mega-corp that parasitizes scientific publishing."
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  • Woopra: Delivering Detailed Demographics
    Woopra: Delivering Detailed Demographics

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    From:ProQuest LLC

    Document Overview:
    Businesses can easily engage with customers on a one-to-one basis in a brick-and-mortar store, but customer engagement on the web isn't quite as easy. Every online business needs to know who their customers are, says Elie Khoury, co-founder and CEO of Woopra Inc. There's no exception here. By providing usage insights, analytics can bridge the divide between online companies and customers. Metrics are crucial in scaling the efficacy of a Web site and a visitor's level of engagement.
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  • Gale Gateways: Optimizing Discoverability
    Gale Gateways: Optimizing Discoverability

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    From:ProQuest LLC

    Document Overview:
    Most people think of a library as a place to borrow books. But more libraries are supporting other resources these days, such as job databases and information on starting a business, and providing services such as homework help. Many of these offerings often go undiscovered because they are categorized as research products and filed in databases where library patrons wouldn't think to look, says Nader Qaimari, SVP of marketing at Cengage Learning. Someone coming to look for a job doesn't really think that they're coming in to do research, he says.
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  • CLEAR: Tools Aimed at Two New Targets
    CLEAR: Tools Aimed at Two New Targets

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    From:ProQuest LLC

    Document Overview:
    Decision makers in an agency or enterprise realize the value of quality competitive intelligence. Getting the right information at the right time can mean the difference between establishing a successful business relationship and succumbing to fraud. And that's a big difference, says Andy Russell, VP of fraud prevention and investigations at Thomson Reuters. When Thomson Reuters created the CLEAR product line about 4 years ago, it was targeted at government and law enforcement market investigations, and then it moved into the corporate market 2 years later, he says.
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  • Tales From the Library Trenches
    Tales From the Library Trenches

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    From:ProQuest LLC

    Document Overview:
    True Stories of Censorship Battles in America's Libraries, edited by Valerie Nye and Kathy Barco, is reviewed.
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Per Page: 152550