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  • The New Rules of Engagement: A Guide to Understanding & Connecting With Generation Y
    The New Rules of Engagement: A Guide to Understanding & Connecting With Generation Y

    $9.99

    Document Overview:
    WHO ARE GENERATION Y ? To some they are the tech-savvy, well educated and ambitious youngsters poised to take on and change the world. Others, however, describe a disloyal, disrespectful and demanding generation who have never learned to wait or really work hard for anything. Born between the early 1980’s and the late 1990’s Generation Y has certainly caused a stir in recent years. Parents, teachers and business owners alike face the challenge of understanding and engaging a generation who have essentially grown up in a different world. In this ground-breaking bestseller, you will learn how the era into which you are born has a profound effect on your perceptions and worldview. Building on this understanding, you will begin to see why Generation Y are so different and discover some powerful strategies for engaging them be it at home, in the classroom or at work. Get set for an entertaining, revealing and insightful look inside the minds of today’s young people.
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  • Smart Business, Stupid Business
    Smart Business, Stupid Business

    $9.99

    Document Overview:
    Smart Business, Stupid Business provides a practical approach for the small business owner. This is a book written specifically for the small business owner with specific action steps. It's filled with meaningful information that cuts to the chase. It's the comprehensive content that turns any business owner into a Smarter Business Owner.
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  • Make 'Em Laugh & Take Their Money: A Few Thoughts On Using Humor As A Speaker or Writer or Sales Professional For Purposes of Persuasion
    Make 'Em Laugh & Take Their Money: A Few Thoughts On Using Humor As A Speaker or Writer or Sales Professional For Purposes of Persuasion

    $9.99

    Document Overview:
    People buy more and buy more happily when in good humor. Understanding humor and being able to effectively use it for your sales and persuasion purposes is a powerful advantage--for any speaker, salesman or writer." Drawn from 30 years' experience as a popular professional speaker, author of 13 books, columnist and advertising copywriter, Dan Kennedy looks at humor as an instrument of persuasion and influence. Anyone--amateur--or pro--who must stand and deliver speeches, seminars, group sales presentations, serve as toastmaster, or write advertisements, sales letters or newsletters will find fodder here, to be faster on their feet, more confident and adept at being funny with a purpose. The book contains thoughtful insight but also simple shortcuts. Reading it, you'll get a better appreciation for the humor around you and humor professionals who entertain you, and you’ll exit stage left with humor strategies and tricks you can use. Even if you're not all that funny. Note: this book contains adult material and may not be suitable for minors. Or for the easily offended. From the author. . . "I first titled this book "Mugging for Fun and Profit," but then thought better of it. Reminds me of Napoleon Hill being threatened by his publisher with the title 'Use Your Noodle To Get The Boodle,' which Hill transformed to 'Think And Grow Rich.' Overnight. The power of a deadline and desperation. And one of the all-time bestselling books on the subject of success the result. Anyway, unless you are just doing to hit 'em over the head and drag them out into the desert to empty their pockets, I’d suggest, you need to know how to make 'em laugh.
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  • Making Them Believe: How One of America's Legendary Rogues Marketed
    Making Them Believe: How One of America's Legendary Rogues Marketed "The Goat Testicles Solution" and Made Millions

    $9.99

    Document Overview:
    DR. JOHN BRINKLEY was, at one time, the wealthiest doctor of his time, undeniably the most Barnum-esque promoter in medicine in his time, vilified and prosecuted as a quack, praised as saint by the amazing number of men who flocked to him for his 'fountain of youth'---and by their wives. This book delves deeply into his TWENTY-ONE MARKETING PRINCIPLES, to provide a blueprint for adventurous advertising, marketing, promotion and personal promotion that can install a 'fountain of profits' in just about any business! IF YOU’D LIKE TO---AND WOULD PROFIT FROM---making yourself or your business famous and magnetically attractive, locally or globally, this in-depth analysis of The Lost Secrets behind this amazing success story are for you! IN THIS BOOK---DISCOVER… * Dynamic pathways to Maximum AUTHORITY---so that you are sought out and your 'prescriptions' accepted without question! * Two kinds of CLARITY essential for marketing success---missing from most businesses * THE question to ask yourself, that, when answered, dramatically multiplies the power of advertising and elevates you above all competition * The 3-Step Brinkley Blueprint for savvy use of media---the trap most businesspeople fall victim to * A most radical, revolutionary change to your entire approach to selling---why the sale delayed can be the sale more easily made! * The Brinkley Prescription for virtually unlimited PRICE ELASTICITY & the all-time, best-ever answer to any and every price objection * The Brinkley Secret to BEING ADMIRED---as means of attracting customers especially eager to do business with you INCLUDED: TRANSCRIPT of a Brinkley Radio Broadcast ...ARCHIVE EXAMPLES of actual Dr. Brinkley sales literature and sales copy from his advertising. PLUS, MONEYMAKING SECRETS & LESSONS FROM Napoleon Hill (author, Think and Grow Rich), Donald Trump, Martha Stewart, Dr. Atkins, Zig Ziglar , Dave Thomas (Wendy’s), and Avatar.
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  • Millionaire Moms:The Art of Raising a Business and a Family at the Same Time
    Millionaire Moms:The Art of Raising a Business and a Family at the Same Time

    $9.99

    Document Overview:
    An Entrepreneur is Born! Do you need flexibility to raise your children and income for the family budget? Tired of saying "No" to your family because of finances? Do you desire more out of your life? Thirty five millionaire moms share their secrets. Is it possible for an average woman to be a prosperous business woman and an outstanding mom at the same time? The answer is YES! Enter the exciting world of millionaire moms and prepare to create your ideal life. Not only will you be inspired by these women's experiences, you will be equipped to move forward toward your dream life.
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  • Lead With Love:  10 Principles Every Leader Needs to Maximize Potential and Achieve Peak Performance
    Lead With Love: 10 Principles Every Leader Needs to Maximize Potential and Achieve Peak Performance

    $9.99

    Document Overview:
    Lead with Love is like no other leadership book. Gerry Czarnecki starts the book arguing that all leaders must begin with the first Principle of "Love" for all associates. Then he integrates his carefully defined concept of Love into each of the remaining nine key leadership principles. The Leadership mnemonic ends with Passion as the core Principle that underscores the need for an emotional connection with the organization’s mission, vision and values. The 10 Principles apply to everyone from CEOs and Executive Directors to coaches and teachers to mothers and pastors.
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  • Money Super Power: Get Ready to Power Up Your Personal Finances
    Money Super Power: Get Ready to Power Up Your Personal Finances

    $9.99

    Document Overview:
    Fun & Easy to Read! Money Super Power is a unique, innovative and entertaining way to learn exactly what it takes to power up your personal finances. Join the Money Super Power League as they battle the Evil Money Villains, who feed off your emotions, and gain their power through your defeated attitudes, all while threatening your financial stability. More than just a fun story, Money Super Power is an experience that is designed to enlighten and strengthen positive financial attitudes. You will gain all the knowledge you need to take back what was once yours...Your MONEY SUPER POWER!
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  • The Platinum Rule for Sales Mastery
    The Platinum Rule for Sales Mastery

    $9.99

    Document Overview:
    This is just a sampling of the powerful techniques you will learn from this book: 1. Discover the preferred business situations for Directors - on page 8 2. Socializers typically work in these types of careers - see page 17 3. Use the checklists on pages 64 & 66 to quickly and accurately identify the styles of your prospects and customers 4. Learn the 14 traits of highly adaptable people - on pages 87 & 88 5. Discover the best ways to introduce yourself to each of the four behavioral styles on page 116 6. Learn the types of questions you might ask a third person to determine your prospect's style - on page 117 7. Read the best ways to leave a voice mail message for each of the four behavioral styles - on page 118 8. Learn how to use the "funnel technique" of questioning to discover your prospect's needs - on pages 128 & 129 9. Use the feature-feedback-benefit technique discussed on pages 136 & 137 10. Discover how to get a commitment from a Thinker on page 148 11. Use the four-touch after-sale follow-up system presented on page 152 Time has proven that people like to buy from people they know, like and trust. Your ability to connect with people, maintain rapport, lower tension and increase trust will determine how high you climb in the sales profession. Mastery of The Platinum Rule will give you an unfair advantage over other salespeople. Here are expert opinions: "The Platinum Rule is communication and relational genius, translated into a very simple, daily philosophical approach that gets results. Well done!" Jim Rohn, CPAE, Author, The Five Major Pieces to the Life Puzzle "The Platinum Rule is the priceless key to unlocking the door to empowerment, productivity and all business andpersonal relationships." Denis Waitley, Author, Empires of the Mind and The Psychology of Winning "The success we achieve is in direct proportion to our ability to understand and communicate with people. Communicating with people on their terms, not our own, is the key to creating a loy
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  • The Platinum Rule for Trade Show Mastery: The Expert Exhibitor's Guide to Profit-Producing Trade Shows and Corporate Events
    The Platinum Rule for Trade Show Mastery: The Expert Exhibitor's Guide to Profit-Producing Trade Shows and Corporate Events

    $9.99

    Document Overview:
    Increase Profits and Reduce Stress in your Trade Shows and Corporate Events! A few short years ago, there was little need for this book. However, the trade show and event marketplace has drastically changed. Shows and events used to be "a cost of doing business" but are now considered an investment that adds to or subtracts from the bottom line. Today, exhibit and event managers deal with the pressure of shrinking budgets and higher expectations. "R.O.I." is the corporate buzzword for "Show me the money!" So ask yourself this question: "Can I show anyone the money for my trade show investment?"
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  • Trish Rubin's New York Minute: Sixty-Second Tips to Megawatt Business Power-Event Networking
    Trish Rubin's New York Minute: Sixty-Second Tips to Megawatt Business Power-Event Networking

    $9.99

    Document Overview:
    The book was written to support young professionals, business women, business school students, and businessmen as they meet the challenge of getting new business and referrals through Event Networking.
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  • Secrets of the Internet Millionaire Mind
    Secrets of the Internet Millionaire Mind

    $9.99

    Document Overview:
    What's The One Thing That Separates You From The People Who Have The Success...And The Money...That You Wish You Had? It's Not Better Equipment...Better Skills...Or Even Better "Connections" They Have Something Far More Valuable. It's...The Internet Millionaire Mindset.
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  • The 10-Minute Marketer's Secret Formula: A Shortcut to Extraordinary Profits Using Neighborhood Marketing
    The 10-Minute Marketer's Secret Formula: A Shortcut to Extraordinary Profits Using Neighborhood Marketing

    $9.99

    Document Overview:
    The Death of Mass Marketing If you're trying to attract business beyond a 10-minute drive of your enterprise-STOP. It's a waste of time, money and the chance for much bigger profits. That's the eye-opening assertion of Tom Feltenstein, the modern-day father of strategic neighborhood marketing in "The 10-Minute Marketer's Secret Formula: A Shortcut to Extraordinary Profits Using Neighborhood Marketing." Feltenstein, sounding the battle cry of his mentor, McDonald's late founder Kay Kroc, that "it's all local," makes a powerful argument for focusing on your own backyard. He describes how to win against bigger companies, bigger ad budgets and bigger campaigns. Having helped build McDonald's sales through strategic neighborhood marketing one neighborhood at a time, he has the knowledge and experience to back is claim. It's a revolutionary concept today, but it's as old as the general store of a century ago. And it's already being used with tremendous success by an elite group of retailers: Harley-Davidson, Krispy Kreme, McDonald's, Nordstroms, Starbucks and even Wal-Mart. Feltenstein brings it alive in this instructive guidebook essential for any business that depends on generating sales.
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  • Market This!: An Effective 90-Day Marketing Tool
    Market This!: An Effective 90-Day Marketing Tool

    $9.99

    Document Overview:
    Think you're ready to market your product or service--think again..don't take another step until you read this book! Most marketing books give you a formula for how to market your stuff, or they give you ideas, sometimes really good ones, on how to do it. But no one actually helps you set up a marketing plan that works for you. This book is different. It helps you formulate an actual marketing plan, based on what your customers think and feel. It's interactive, and it teaches you how to mine information so you really do find out what your customers are thinking. This book gives you the opportunity to make smarter, more effective decisions about your marketing. You can make smart marketing decisions. You can be an effective marketer. You can be a savvy marketer.
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  • Millennial Leaders: Success Stories from Today's Most Brilliant Generation Y Leaders
    Millennial Leaders: Success Stories from Today's Most Brilliant Generation Y Leaders

    $9.99

    Document Overview:
    The people who have been tagged as "Gen Y" - the generation between the ages of 18 and 30 - are making a tremendous impact on today's culture. Their entrepreneurial prowess and adventurous spirit have spawned countless successes in business. This generation has grown up with more technological advances than any prior group. They have a distinctive way of managing their interests, their businesses, and their lives. And their power is a force to be reckoned with. In Millennial Leaders: 28 success stories from the most brilliant leaders of tomorrow who are already leading today, we explore how to effectively communicate with Gen Y and how to utilize their talents, most of which are entirely foreign to the more seasoned (i.e., older) generations, like the Baby Boomers and Traditionalists. Millennial Leaders features interviews with 25 of these Gen Y leaders, and represents the merging of the authors' leadership capabilities with the talent and skill sets of the experts interviewed.
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  • Mind Capture: How You Can Stand Out in the Age of Advertising Deficit Disorder
    Mind Capture: How You Can Stand Out in the Age of Advertising Deficit Disorder

    $9.99

    Document Overview:
    FINALLY! A New Business Book That's Not Boring And Long Overdue. In mind capture you'll discover: *Ways to quickly investigate, cross pollinate and then detonate ideas into your marketing and sales efforts for maximum profits *Proven ways to crank up sales immediately and make your marketing sizzle *Simple strategies to save you time and money from becoming a marketing victim *Actual exhibits of successful marketing and publicity techniques in action *Why the shift from sales pitch to great content is critical to your success *How to quickly stand out in the age of media chaos and advertising noise to capture attention, repeat business and referrals Each generation a bold, unique, disruptor emerges to shake up the scene and status quo with a unique perspective on business. If you're looking to positively impact your sales, market, and industry you've found the perfect book.
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