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The Transmedia Embrace

$250.00

$250.00
From:Interpret LLC

Document Overview:

The media landscape has evolved rapidly over the past decade given the myriad options of new media and technology available to consumers. As these emerging platforms proliferate and gain adoption among consumers, marketers are struggling to understand how to effectively leverage this new media. Adding to marketers’ dilemma is the prevailing wisdom, being promulgated by many in Silicon Valley, that consumers are shifting their behaviors away from traditional forms of entertainment and communication. But, is this actually occurring?
New Media Measure US intrend Report Q4 2010

$5,000.00

$5,000.00
From:Interpret LLC

Document Overview:

New Media Measure™ intrend reports are robust quarterly data reports focusing on 5 fast-evolving and converging categories of new media consumption: Household Tech, Mobile, Video Games, Social Media, and Digital Entertainment.
Nintendo 3DS: Fighting For Pocket Share

$250.00

$250.00
From:Interpret LLC

Document Overview:

Nintendo’s new handheld gaming device, the 3DS, is all the rage. Its no-glasses 3D feature is the first of its kind, and as part of a successful line of gaming handhelds that has performed so well in the past, the 3DS shows promise of similar success. However, with the release of several other handheld devices planned for 2011, how will this new device impact the handheld gaming market?
Beyond the Theater: Moviegoers and Other Media

$250.00

$250.00
From:Interpret LLC

Document Overview:

In early 2010, Avatar became the highest grossing movie in history. The surge of 3D movie releases, along with several highly anticipated sequels, put 2010 on the track to becoming a record-breaking box office year (though it eventually fell short). Yet with escalating ticket prices and constantly evolving home theater technology, will consumers start abandoning the theater?
The Phone Gaming Revolution: Do the PSP and DS Stand a Chance?

$250.00

$250.00
From:Interpret LLC

Document Overview:

Phones—most particularly smartphones, including the iPhone—have taken mobile gaming by storm. How has non-phone handheld gaming fared in light of this
gCommerce: The Gamification of eCommerce

$250.00

$250.00
From:Interpret LLC

Document Overview:

Over the past decade, video games have progressed as one of the most dominant forms of entertainment and engagement, and the industry has indisputably broken out of its heritage audience of “hardcore video gamer” into the general population via casual games and social games. The definition of “gamer” has broadened substantially into a “Gamer2.0.” In the process, many game environments have evolved into articulate and highly profitable “virtual economies” with virtual currencies and the attendant “sources and sinks” for players to earn value and burn (spend) that earned value. Now the inverse is occurring. Game mechanics are infecting and integrating into real-world economies—especially commerce, e-commerce and loyalty programs—and “gamer2.0” is responding. Retailers and eTailers are being advantaged by gamified engagement, loyalty and reward techniques.
Social Networks and Video Sharing: An Untapped Opportunity for Marketers

$250.00

$250.00
From:Interpret LLC

Document Overview:

Video is now social media, as consumers increasingly record, upload and share both professional and user-generated content. But what is the relationship between active social networkers and video consumption?
The Era of Mass Social Communication

$250.00

$250.00
From:Interpret LLC

Document Overview:

Real-time status updates are relatively new on the social network landscape, but who’s best positioned to use these updates in their social media strategy?
The Future of Console Cycles: A Mid-Life Assessment of the Seventh Generation of Gaming Hardware

$250.00

$250.00
From:Interpret LLC

Document Overview:

By historical standards, the current, seventh generation of console hardware would be nearing its midpoint. However, the “Wii Effect” on gaming audience expansion, widespread consumer adoption of expensive and innovative gaming peripherals, and console makers’ increased focus on online gaming features, digital delivery of games, and multimedia content all suggest that this generation of hardware will significantly outlast the previous generation.
Streaming Music: Will a Viable Business Model Emerge?

$250.00

$250.00
From:Interpret LLC

Document Overview:

Music streaming has yet to challenge downloads (iTunes) for digital music dominance, yet a number of companies, including Lala, Pandora and Spotify, have been gaining in hype and popularity, if not in revenue. Is there a business model for streaming that can make everyone happy, including consumers?
The Death of the PC as a Gaming Platform? Evolving Hardware in a New Age of Gaming, and What it Means for Publishers, Developers, and Vendors

$250.00

$250.00
From:Interpret LLC

Document Overview:

Dismissing the PC platform as inferior to the growing installed base of consoles disregards an important and unique audience—23% of all gamers—that seeks gaming experiences that consoles cannot effectively offer. The PC will remain a viable gaming platform, but to successfully exploit it developers and publishers must be aware of the two fundamental differences between PCs and consoles: connectivity and control inputs.
Mobile Music: Will Music Phones Replace the MP3 Player?

$250.00

$250.00
From:Interpret LLC

Document Overview:

Music capable phones have grown in sophistication and market penetration, raising the question of when, if ever, mobile phones will displace dedicated mp3 players.
Social Networks: The Next Frontier of Online Movie Promotion

$250.00

$250.00
From:Interpret LLC

Document Overview:

People who are active on social networking websites are a prime audience for advertisers, but what are the most effective ways for movie studios to reach this audience?
Social Networks in the Palm of Your Hand How Mobile Devices are Transforming Social Media

$250.00

$250.00
From:Interpret LLC

Document Overview:

Consumers are increasingly using mobile devices to access social networking sites, but is this trend affecting the way social networks are being used?
Consumers Becoming Producers: Social Influencers Are Increasingly Participating in Online Video Distribution

$250.00

$250.00
From:Interpret LLC

Document Overview:

The dividing line between media consumption and production is eroding as culture becomes more and more configurable. The digitization of media allows users to create, re-configure, re-mix and share music, video, images and even video games. Video consumption is no longer a passive act, as audiences increasingly play the role of producer as well.