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  • Complete Search Engine Marketing Guide
    Complete Search Engine Marketing Guide



    From:Docstoc Premium

    Docstoc Premium
    Document Overview:
    This Search Engine Marketing Guide is designed to help individuals run and maintain an effective keyword-based campaign for their product, service, website or business. It provides tips for using Google AdWords, as well as other advertising outlets such as Yahoo, adBrite and Microsoft Search Alliance. Search engine marketing involves actively marketing a website through the search engines, as opposed to passively letting it get picked up by Google and other search engines. This guide covers the basic principles of keyword selection and ad copy writing and sets forth strategies for launching a successful AdWords campaign. This document should be used by individuals or small businesses that are interesting in learning more about marketing their website on the internet.
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Per Page: 152550