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briansolis 12/28/2007 | 6.5 (8) | 6675 | 1057 | 3 | English
In order to be successful in Public Relations, you need to grasp what it is, what it isn't, and how it works and why. Otherwise, you'll never be able to build the right team, determine the best strategies to amplify visibility and gain traction, or have the ability to effectively measure it. ... more>>
briansolis 12/23/2007 | 10 (1) | 4561 | 776 | 0 | English
An ebook by Brian Solis of PR 2.0 and Co-Author of Now is Gone that examines one company's foray into Social Media ... more>>
briansolis 10/31/2007 | 9.5 (2) | 2000 | 434 | 0 | English
The Social Media Manifesto represents the future of marketing communications. It is a hands on look at how to participate in social media and how to integrate social tools into corporate marketing campaigns. ... more>>
briansolis 12/22/2007 | 10 (1) | 1117 | 380 | 0 | English
The Art and Science of Social Media and Community Relations An ebook by Brian Solis of PR 2.0 and Co-Author of Now is Gone that examines one company???s foray into Social Media 2 The Art and Science ... more>>
feelfree82 11/20/2007 | 6.3 (3) | 1319 | 341 | 2 | 0
a guide to building word of mouth marketing ... more>>
briansolis 12/27/2007 | 0 (0) | 1281 | 213 | 0 | English
In order to be successful in Public Relations, you need to grasp what it is, what it isn't, and how it works and why. Otherwise, you'll never be able to build the right team, determine the best strategies to amplify visibility and gain traction, or have the ability to effectively measure it. ... more>>
briansolis 6/21/2008 | 7 (1) | 518 | 207 | 0 | English
Blogger relations is one of the most discussed topics in PR today. While everyone claims it requires only common sense, the truth is that there are lessons, examples, and strategies you should read about first, in order to understand how the dynamics of influential relationships are evolving. ... more>>
briansolis 10/31/2007 | 9 (1) | 972 | 203 | 0 | English
Brian Solis walks you through how to write and distribute a social media press release. Originally created by Todd Defren, Brian Solis, has been a long-time pundit on Social Media as well as how to integrate Social Media into PR and marketing. ... more>>
briansolis 5/26/2008 | 0 (0) | 1041 | 188 | 0 | English
I’ve been overwhelmed with requests from executives and PR professionals to explain how this new media (r)evolution applies to them specifically and how they can make PR more effective and personal during these interesting times. ... more>>
briansolis 7/21/2008 | 10 (1) | 301 | 108 | 0 | English
In the era of the social Web, communications is evolving back to its origins of communicating with people, not at them. It may seem implied, but communications does not, for the most part, embody two-way discussions.
Over the years, communications has evolved into a one-way distribution channel that broadcasts messages at target audiences. In the process, communications stopped being about communication, focusing instead on the marketing aspects of top-down message push and control, what we now commonly refer to as marketing communications aka marcom. Marcom embodies traditional and new marketing branches that include advertising, PR, Webinteractive, event, among many other disciplines (depending on the organization).
With the soaring popularity and adoption of Social Media, companies are realizing that in addition to marketing communications, listening and engagement is quickly becoming pervasive and necessary in order to compete for precious, yet thinned and distributed attention. ... more>>
bamafun 3/15/2008 | 8.5 (2) | 1477 | 106 | 1 | English
Jason 9/24/2007 | 0 (0) | 473 | 61 | 0 | English
Sample Press Release: FOR IMMEDIATE RELEASE Contact: Name Number (Company Name) Lauded for Improving Air Quality and Reducing Traffic Congestion (Ci... ... more>>
PastorGallo 8/5/2008 | 0 (0) | 1620 | 53 | 0 | 0
This is an example of performance reviews. This document is useful for conducting performance reviews. ... more>>
Airfoil 2/13/2008 | 0 (0) | 387 | 52 | 0 | English
Web 1.0 was Niagara Falls-a torrent of information. Web 2.0, by contrast, is a global water-pistol shootout. Rather than being deluged by the flow, participants in Web 2.0 can become part of communities that enable a tremendous amount of personal interchange. What in the World Is Web 2.0 examines how blogs, social sites and related developments are impacting news outlets and public relations, offering advice for communicators. ... more>>
Airfoil 1/24/2008 | 0 (0) | 375 | 46 | 0 | English
As corporate America reinvents the way it does business, companies are finding advantages in outsourcing not only manufacturing operations and call centers, but also entire departments, from HR to PR. In examining the value of inside vs. out-of-house public relations staffing, corporations should contemplate this list of advantages and disadvantages of each alternative and reach a blend of outsourcing and inside capabilities that works best for them. ... more>>
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