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sonofafish 8/11/2008 | 10 (1) | 62 | 2 | 1 | English
Blizzard Entertainment, the developers of such popular video games as Starcraft, World of Warcraft, Diablo, and others, have announced the detail about Blizzcon 2008, the gaming convention sponsored by and featuring Blizzard. The event will take place at the Anaheim Convention Center on October 10 and 11. ... more>>
briansolis 12/23/2007 | 10 (1) | 4574 | 778 | 0 | English
An ebook by Brian Solis of PR 2.0 and Co-Author of Now is Gone that examines one company's foray into Social Media ... more>>
briansolis 12/22/2007 | 10 (1) | 1122 | 381 | 0 | English
The Art and Science of Social Media and Community Relations An ebook by Brian Solis of PR 2.0 and Co-Author of Now is Gone that examines one company???s foray into Social Media 2 The Art and Science ... more>>
briansolis 7/21/2008 | 10 (1) | 303 | 108 | 0 | English
In the era of the social Web, communications is evolving back to its origins of communicating with people, not at them. It may seem implied, but communications does not, for the most part, embody two-way discussions.
Over the years, communications has evolved into a one-way distribution channel that broadcasts messages at target audiences. In the process, communications stopped being about communication, focusing instead on the marketing aspects of top-down message push and control, what we now commonly refer to as marketing communications aka marcom. Marcom embodies traditional and new marketing branches that include advertising, PR, Webinteractive, event, among many other disciplines (depending on the organization).
With the soaring popularity and adoption of Social Media, companies are realizing that in addition to marketing communications, listening and engagement is quickly becoming pervasive and necessary in order to compete for precious, yet thinned and distributed attention. ... more>>
briansolis 10/31/2007 | 9.5 (2) | 2001 | 434 | 0 | English
The Social Media Manifesto represents the future of marketing communications. It is a hands on look at how to participate in social media and how to integrate social tools into corporate marketing campaigns. ... more>>
briansolis 10/31/2007 | 9 (1) | 973 | 203 | 0 | English
Brian Solis walks you through how to write and distribute a social media press release. Originally created by Todd Defren, Brian Solis, has been a long-time pundit on Social Media as well as how to integrate Social Media into PR and marketing. ... more>>
bamafun 3/15/2008 | 8.5 (2) | 1482 | 106 | 1 | English
Airfoil 1/24/2008 | 8 (1) | 259 | 24 | 0 | English
When you're called on to make a presentation, don't overlook the importance of preparation-actions you can take in advance of your appearance that will improve your effectiveness. By taking control of how your presentation will be delivered, you can make your job easier, more comfortable and more impressive. Here are half a dozen steps to consider before you take that first step in front of your audience. ... more>>
briansolis 6/21/2008 | 7 (1) | 519 | 207 | 0 | English
Blogger relations is one of the most discussed topics in PR today. While everyone claims it requires only common sense, the truth is that there are lessons, examples, and strategies you should read about first, in order to understand how the dynamics of influential relationships are evolving. ... more>>
briansolis 12/28/2007 | 6.5 (8) | 6688 | 1061 | 3 | English
In order to be successful in Public Relations, you need to grasp what it is, what it isn't, and how it works and why. Otherwise, you'll never be able to build the right team, determine the best strategies to amplify visibility and gain traction, or have the ability to effectively measure it. ... more>>
feelfree82 11/20/2007 | 6.3 (3) | 1319 | 341 | 2 | 0
a guide to building word of mouth marketing ... more>>
anonymous 1/11/2008 | 6 (1) | 448 | 35 | 0 | English
The publisher of bub.licio.us, Brian Solis created this free eBook with all the information you need to know about PR for startups. ... more>>
ivanpinozas 9/1/2008 | 5.5 (2) | 1404 | 43 | 2 | Spanish
MindMap del Negocio de la Comunicación Corporativa ... more>>
anonymous 4/10/2008 | 0 (0) | 143 | 9 | 0 | English
PR INTERNET CRISESThe articles all concentrate on PR issues surrounding the Internet. While some of the PR issues directly link to the PR firms representing various corporations, others are ... more>>
briansolis 5/26/2008 | 0 (0) | 1047 | 190 | 0 | English
I’ve been overwhelmed with requests from executives and PR professionals to explain how this new media (r)evolution applies to them specifically and how they can make PR more effective and personal during these interesting times. ... more>>
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