From: salesguru | Date: 7/24/2008 | Rated: 10 (1) | Views: 187 | Reviews: 1

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Best Practices in Lead Management By Alexandra Best 1. Introduction In the beginning, someone raises a hand and says "Yes – tell me more." From that ...  more>>

From: leads360 | Date: 1/29/2009 | Rated: 0 (0) | Views: 93

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Lead scoring is just one mechanism that marketers came up to gauge how qualified a lead is to receive more of the offerings that they are sending him, ...  more>>

From: salesguru | Date: 3/19/2009 | Rated: 0 (0) | Views: 67

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Ten questions, 20 minutes, and a 1-to-5-point “scoring system” help Winans Construction, Oakland, Calif., identify its best prospects, weed out weak ...  more>>

From: salesguru | Date: 12/25/2008 | Rated: 0 (0) | Views: 186

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Lead scoring is a hot topic these days, and there are some awfully sharp minds trying to figure it out. Vtrenz has a white paper on the subject that ...  more>>

From: leads360 | Date: 12/4/2008 | Rated: 0 (0) | Views: 109

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Lead management is a very complex process. It involves four sets of activities that are all interrelated: lead tracking, lead scoring, lead ...  more>>

From: salesguru | Date: 12/3/2008 | Rated: 0 (0) | Views: 43

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Successful B-to-b marketers are able to achieve a flood of inquiries and information requests from tradeshows, online events, whitepaper downloads, e- ...  more>>

From: salesguru | Date: 10/22/2008 | Rated: 0 (0) | Views: 61

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Seems like the marketing topic du jour is lead scoring. What lead scoring does it assign a point value to who prospects are, how they interact with ...  more>>

From: salesguru | Date: 12/11/2008 | Rated: 0 (0) | Views: 131

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Lead scoring is a way of quantifying the expected value of a lead or prospect based on the prospects profile, behavior (online and/or offline), demogr ...  more>>

From: salesguru | Date: 10/16/2008 | Rated: 0 (0) | Views: 146

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Three years since taking over as director of demand generation at Endeca Technologies Inc., there's one thing Will Pringle no longer hears from his ...  more>>

From: salesguru | Date: 10/29/2008 | Rated: 0 (0) | Views: 76

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Today, leads flow to Marketing from ever-increasing online sources—email campaigns, the company Web site, Google AdWords and Google searches, webinars ...  more>>

From: leads360 | Date: 1/16/2009 | Rated: 0 (0) | Views: 65

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What is lead scoring? This is one of the most important processes in lead management. The goal of this is to ensure that you can narrow down your ...  more>>

From: salesguru | Date: 3/5/2009 | Rated: 0 (0) | Views: 33

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Lead scoring – ranking sales leads by relative value – is highly individualized, even for CRM. A successful system therefore takes effort to develop. ...  more>>

From: leads360 | Date: 9/25/2008 | Rated: 0 (0) | Views: 143

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Why is it very important for you to go through lead ranking or lead prioritization There are too many reasons. First, not all leads are effective for ...  more>>

From: leads360 | Date: 3/13/2009 | Rated: 0 (0) | Views: 49

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What is the importance of lead scoring? I believe that I have already tackled the benefits of it, but let me say it once again. With lead scoring, ...  more>>

From: salesguru | Date: 9/4/2008 | Rated: 0 (0) | Views: 85

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Talented marketers can, and typically do, generate a significant number of leads each month for their sales force. And talented sales reps will ...  more>>