Drip marketing is the rather inelegant term for a marketing campaign that relies on repeated contact, or "touches," with a potential customer. Unlike ... more>>
Looking to build a flow of business for your pipeline Drip marketing may be the best solution for your company. The term “drip marketing” refers to a ... more>>
This is an example of Lead Tracking. This document is useful for studying Lead Tracking. more>>
Lead Nurturing. It sounds like one of those crazy new "fashion" words for the sales industry. Lead nurturing, though, isn't a new concept. It has ... more>>
Although more than 80% of high-tech marketers say they have a lead-nurturing strategy, 64% say their strategy needs improvement, according to a Februa ... more>>
Lead nurturing, next to lead generating, is the most important part of the lead handling process. Lead nurturing is where you slowly bait in the ... more>>
Lead nurturing ensures one thing: ROI. With it you don’t only provide them with sales ads and newsletters, but you are also teaching them. As more ... more>>
It all begins with getting a lead and making that lead work for your company. Once you have that lead working for you, the next step is in making ... more>>
Lead management is one of the most difficult parts of marketing. If you have a lead, you have to make sure that the lead stays a lead. This means ... more>>
Lead management is one of the most important parts of a sales strategy. Without lead management, there is no way that you can effectively and ... more>>
Marketing departments perform many tasks throughout the year: hiring good talent, keeping quality employees, choosing the right communications strateg ... more>>
As a marketer, you know leads are only as good as your company's ability to respond appropriately and track them through the sales process. If you ... more>>
Why do you need to score your leads? Not all leads are created equal. Some of them may have very high interest over your products and services. Thus, ... more>>
So you got a click on your PPC ad. Now what do you do The job of the B2B search marketer is only beginning when a prospect clicks. As MarketingSherpa ... more>>