What is a Brand

What is a brand

Deconstructing Dilemmas in Corporate Responsibility Disclosure of Governance & Ethics Practices Mark Rowe, CCEP Director Compliance & Ethics Advisory Services SAI Global Compliance 2 Effective Corporate Governance “Effective corporate governance requires a proactive, focused state of mind on the part of directors, the CEO and senior ma ...  more>>

Brand Audit

This white paper describes the elements and relationships involved in performing a brand audit. more>>

Brand Mapping Presentation

Brand Mapping Presentation more>>

Brand Loyalty Survey Worksheet

Use this survey to determine how loyal consumers are to a given brand. more>>

Sample Brand Loyalty Survey

A Brand Loyalty Survey is used to determine how loyal consumers remain to a given brand, and the reasons why they do or do not remain so. This sample is about cars. To create your own survey, use the Brand Loyalty Survey Worksheet. more>>

Journal of Brand Management

CONSUMER BRAND EQUITY OF NON-BRAND USERSWHAT IS THE IMPACT OF