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English
4 . Rotman Magazine Spring/Summer 2005
Embedding
Design
into Business
by Roger Martin
12534 R1 8/5/05 9:29 AM Page 4
Rotman Magazine Fall 2005 . 5
Firms everywhere are realizing they can jump-start
growth by becoming more design-oriented. But to
generate meaningful benefits from design, they will
first have to change the way they op ... more>>