How to Design an Effective Ad

How to Design an Effective Ad 1. Decide on your communication objective • The communications objective is the essence of your message. If you want to tell people not to eat rutabagas because it's cruel, then that's your communications objective. A word of caution: though perhaps the most important of your 8 steps, this is also the one that beg ...  more>>

Effective Resume Writing Tutorial

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Zen and the Art of Writing

Joe Vitale's rare out of print first book, from 1984, on writing and creativity techniques. more>>

writing job resume

How to Write an Effective Resume

How to Write an Effective Resume November 1, 2007 1 Agenda • Welcome • Resumes – Purpose – Layout – Writing Effective Bullets Learning Objectives • What a resume is and is not • Writing effective bullets • Formatting for best results Purposes of Resume • Your Ad – To sell your professional accomplishments, skills and qualificatio ...  more>>

Five Tips for Writing Effective Web Headlines

Five Tips for Writing Effective Web Headlines by Ginger Makela You've refined your keywords, optimized your bids, and written AdWords text ads that pull in tons of targeted clicks, but after looking at your Google Analytics reports, you realize that your landing page has a bounce rate of 91%. Which means that 91% of the users coming to your site a ...  more>>