|
|
Documents > communication theory communications marketing pr socialmedia social media publicrelations public relations marcom advertising theory
briansolis 7/21/2008 | 9.5 (2) | 413 | 137 | 1 | English
In the era of the social Web, communications is evolving back to its origins of communicating with people, not at them. It may seem implied, but communications does not, for the most part, embody two-way discussions.
Over the years, communications has evolved into a one-way distribution channel that broadcasts messages at target audiences. In ... more>>
briansolis 6/10/2008 | 0 (0) | 3554 | 494 | 0 | English
The Essential Guide to Social Media is a more>>
briansolis 9/29/2008 | 0 (0) | 416 | 101 | 0 | English
Brian Solis documents the state of Social Media and marketing to help experts and novices pave the way for a more powerful, effective, and beneficial future for socially-aware marcom, PR, sales, service, and product development. more>>
YuliaG 4/20/2008 | 6 (1) | 331 | 36 | 0 | English
An overview of the social media phenomenon by the Spannerworks. more>>
briansolis 6/21/2008 | 7 (1) | 664 | 259 | 0 | English
Blogger relations is one of the most discussed topics in PR today. While everyone claims it requires only common sense, the truth is that there are lessons, examples, and strategies you should read about first, in order to understand how the dynamics of influential relationships are evolving. more>>
briansolis 12/28/2007 | 6.5 (8) | 7594 | 1173 | 3 | English
In order to be successful in Public Relations, you need to grasp what it is, what it isn't, and how it works and why. Otherwise, you'll never be able to build the right team, determine the best strategies to amplify visibility and gain traction, or have the ability to effectively measure it. more>>
jh2fct 9/4/2008 | 0 (0) | 42 | 2 | 0 | English
YuliaG 2/22/2008 | 0 (0) | 275 | 15 | 0 | English
Parker Wayne Kent Ltd www pwkpr com help pwkpr com Copyright 2006 1 of 35 The Issues Management Process Effective Media Relations A Drive For Positive Publicity Parker Wayne Kent Ltd www pwkpr com help pwkpr com Copyright 2006 2 of 35 Table of Contents Introduction 3 Theoretical foundations 6 Conclusion on theoretical foundations 13 Rese ... more>>
theoryman 10/30/2008 | 0 (0) | 12 | 2 | 0 | English
theoryman 10/30/2008 | 0 (0) | 14 | 1 | 0 | English
A Theory of Media Politics
How the Interests of Politicians, Journalists, and Citizens Shape the News
By John Zaller Draft October 24, 1999
Under contract to University of Chicago Press
A version of the book was given as the inaugural Miller-Converse Lecture, University of Michigan, April 14, 1997. Versions have also been given at the Annen ... more>>
theoryman 10/30/2008 | 0 (0) | 14 | 0 | 0 | English
whatidiscover 10/30/2008 | 0 (0) | 38 | 5 | 0 | English
User generated content, social media and advertising
Interactive Advertising Bureau
http://www.iab.net/media/file/2008_ugc_platform.pdf
more>>
briansolis 8/10/2008 | 0 (0) | 299 | 88 | 0 | English
Introducing The Conversation Prism
By Brian Solis, blogger at PR 2.0 and principal of FutureWorks PR, Co-author Now Is Gone
Last year, Robert Scoble and Darren Barefoot debuted the Social Media Starfish to visualize and document the rapidly evolving landscape for social tools, services, and networks. If you work in marketing, public relations, adv ... more>>
theoryman 10/30/2008 | 0 (0) | 9 | 2 | 0 | English
theoryman 10/30/2008 | 0 (0) | 6 | 0 | 0 | English
|