Brian Solis, social media missionary and Principal of FutureWorks PR (www.future-works.com), officially joined the PitchEngine team as strategic ... more>>
Sometimes we are quick to judge with or without due cause. Even if we believe our views to be right, many times our perception is merely right within ... more>>
In order to effectively engage today, we need to first identify the people of significance and determine our role within the various ecosystems of val ... more>>
Traditional influence has followed a systematic top-down process of developing and pushing “controlled” messages to audiences for decades, rooted in o ... more>>
A changing of the guard is due and it starts with the cognizance of to whom we serve and report. While technically, we answer to our business leaders ... more>>
The point of this article is to redefine how startups (not solely tech companies) view and define early adopters and the "echo chamber" in order to ga ... more>>
While the communications industry has iterated with every new technological advancement over the last century, including broadcast mediums and Web ... more>>
The methodologies and tactics required for successful blogger relations will shatter everything you were taught in traditional PR. Part common sense, ... more>>
Are we seeing the Twitterverse through rose colored glasses? more>>
In the eyes of imaginative and opportunistic advertisers and marketers, bloggers and online influencers are the new celebrities and athletes. Brands ... more>>
The Conversation Prism is a living, breathing representation of Social Media and will evolve as services and conversation channels emerge, fuse, and d ... more>>
As 2008 comes to a close, I wanted to share with you some of my favorite posts on PR 2.0 over the last the year. I hope they help you as you explore ... more>>
The latest viral video on the Web today isn't related to an upcoming summer blockbuster, nor the next Chocolate Rain sensation or even the next Obama ... more>>
Brian Solis and Stowe Boyd Introduced MicroPR, A PR resource for journalists, analysts and bloggers on Twitter. Through Twitter, MicroPR connects ... more>>
Stop the presses...there's another "PR is Dead" meme that's circulating the blogosphere again. This time, all that's new is that many bloggers are ... more>>