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Integrating mobile into the mix to increase brand awareness, generate leads and win sales: In this paper Aerodeon has argued that they are at the b ... more>>
Business StrategyCambridge University Entrepreneurs2November 20002A great idea for a new business needs to be supported with a sound strategyStrategic ... more>>
[ FULL ebook ] Blue Ocean Strategy is a business strategy book that promotes creating new market space or "blue ocean" rather than competing in an exi ... more>>
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This document describes the media strategy and channels used by Nestle for marketing Maggi noodles. more>>
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A model of brand Dubberly Design Office http://www.dubberly.com/wp-content/uploads/2008/06/ddo_play.pdf more>>
This is an example of business strategy vs. tactics. This document is useful for conducting business strategy vs. tactics. more>>