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briansolis 12/29/2007 | 8.2 (8) | 6369 | 915 | 6 | English
An ebook by Brian Solis that helps companies understand the art and science of blogger relations. ... more>>
crystireyes 11/2/2007 | 8.6 (10) | 6418 | 534 | 3 | English
HANDBOOK FOR BLOGGERS AND CYBER-DISSIDENTS REPORTERS WITHOUT BORDERS SEPTEMBER 2005 REPORTERS WITHOUT BORDERS I 3 BLOGGERS, THE NEW HERALDS OF FREE EXPRESSION Julien Pain WHAT???S ... ... more>>
briansolis 10/31/2007 | 9.5 (2) | 2013 | 437 | 0 | English
The Social Media Manifesto represents the future of marketing communications. It is a hands on look at how to participate in social media and how to integrate social tools into corporate marketing campaigns. ... more>>
Daniela 10/17/2007 | 7.3 (3) | 2173 | 214 | 3 | English
HANDBOOK FOR BLOGGERS AND CYBER-DISSIDENTS REPORTERS WITHOUT BORDERS SEPTEMBER 2005 REPORTERS WITHOUT BORDERS I 3 BLOGGERS, THE NEW HERALDS OF FREE EXPRESSION Julien Pain WHAT???S ... ... more>>
briansolis 12/27/2007 | 0 (0) | 1286 | 213 | 0 | English
In order to be successful in Public Relations, you need to grasp what it is, what it isn't, and how it works and why. Otherwise, you'll never be able to build the right team, determine the best strategies to amplify visibility and gain traction, or have the ability to effectively measure it. ... more>>
briansolis 6/21/2008 | 7 (1) | 530 | 211 | 0 | English
Blogger relations is one of the most discussed topics in PR today. While everyone claims it requires only common sense, the truth is that there are lessons, examples, and strategies you should read about first, in order to understand how the dynamics of influential relationships are evolving. ... more>>
briansolis 11/11/2007 | 10 (1) | 1137 | 211 | 0 | English
Conversations are taking place right now about your company and your competitors. What are you going to do about it This document helps you jump in, the right way, and also links back to a blog dedicated to improving new and traditional PR practices. ... more>>
briansolis 5/26/2008 | 0 (0) | 1066 | 193 | 0 | English
I’ve been overwhelmed with requests from executives and PR professionals to explain how this new media (r)evolution applies to them specifically and how they can make PR more effective and personal during these interesting times. ... more>>
David77 4/15/2008 | 5.7 (4) | 823 | 145 | 1 | English
The past, the present, and the future of digital marketing ... more>>
anonymous 11/7/2007 | 8.5 (4) | 1077 | 143 | 2 | English
Digital Alex www.alexlcohen.com alex@alexlcohen.com October 2007 Start A Blog In 5 Steps 2 Created by Alex L. Cohen at the blog Digital Alex, www.alexlcohen.com You may post, blog ... ... more>>
briansolis 7/21/2008 | 10 (1) | 314 | 108 | 0 | English
In the era of the social Web, communications is evolving back to its origins of communicating with people, not at them. It may seem implied, but communications does not, for the most part, embody two-way discussions.
Over the years, communications has evolved into a one-way distribution channel that broadcasts messages at target audiences. In the process, communications stopped being about communication, focusing instead on the marketing aspects of top-down message push and control, what we now commonly refer to as marketing communications aka marcom. Marcom embodies traditional and new marketing branches that include advertising, PR, Webinteractive, event, among many other disciplines (depending on the organization).
With the soaring popularity and adoption of Social Media, companies are realizing that in addition to marketing communications, listening and engagement is quickly becoming pervasive and necessary in order to compete for precious, yet thinned and distributed attention. ... more>>
philippe 2/13/2008 | 6.2 (5) | 2152 | 100 | 2 | English
Making the Most of Your Content A Publisher???s Guide to the WebContents Introduction 2 A brief overview of web search 3 What???s new in Google web search? 4 Can Google fi nd your ... ... more>>
ravenms 11/22/2007 | 9 (1) | 767 | 98 | 0 | English
QUERY STRUCTURE FOR SEARCHING GOOGLE FOR MUSIC AND MOVIES GOOGLE SERVICES GOOGLEBOT Music -inurl:htm -inurl:html intitle:???index of??? mp3 ???Artist Name??? Movies -inurl:htm -inu... ... more>>
Giovanna 2/29/2008 | 0 (0) | 549 | 75 | 0 | English
A must read if you want to maximize the exposure of your blog. The guide ties SEO, social media and blogging altogether. Good material too for those who are considering to have a blog. ... more>>
formalsurfer 12/3/2007 | 0 (0) | 510 | 72 | 0 | English
Chapter 1 What???s New: The Latest Tools for Your Online Business In This Chapter Exploring RSS and other new technologies to boost your business Creating a business blog to produc... ... more>>
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