salesguru 9/4/2008 |
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"No matter how good the technology, CRM strategy will never succeed without the staff adopting the technology and having the right business processes in place," says Greg Gianforte, CEO and founder of RightNow.
Capturing and acting on leads was supposed to be one of the big benefits of CRM and the crucial link in marketing automation success. For many companies, reality falls far short of expectations. ... more>>