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anonymous 5/11/2008 | 0 (0) | 117 | 0 | 0 | English
Diverse Education – Cited, William Allan Kritsonis, PhD & Monica G. Williams
From Diverse Online
Feature Stories
A FUNDRAISING BLUEPRINT
By Peter Galuszka
May 1, 2008, 12:53
Howard University sets the bar high for its largest ever capital campaign, and now plans to share the secrets of its success with fellow HBCUs.
In the fall of 2001, top administrators and trustees from Howard University secluded themselves at a retreat at the posh Lansdowne Resort in the rolling Virginia countryside near Washington to discuss the future of their school. There they planted the seeds of what was to become the most successful fundraising campaign ever undertaken by a historically Black university.
For Howard President H. Patrick Swygert, the campaign was the latest in a series of fundraising efforts that he had started since 1995 when he took over as president. At the time, he recalls, “It was clear we needed a change. Only 4 to 5 percent of the alumni were participating. About 90 percent didn’t participate at all.”
The brainstorming at the Lansdowne retreat created an innovative, multifaceted and complex campaign that ended up seeing the school reach its goal of $250 million early and then surpass it by $22 million. The “Campaign for Howard” also serves as a yardstick and an incentive for other HBCUs to improve their own fundraising efforts.
At the retreat, Swygert drew upon old and young blood. Dr. James Cheek, former Howard president and now-president emeritus, and Dr. Roger Estep, a veterinarian who served as vice president for development and university relations, weighed in with their ideas. Sophisticated financial insight came from corporate luminary and Chairman of the Board of Trustees Richard D. Parsons. As the chairman of Time Warner, Parsons is one of the most prominent African-Americans in global business whose exploits have been fodder for many cover stories in national business magazines.
Participants were thinking big, indeed. It was clear that t ... more>>
tlindeman 3/8/2008 | 0 (0) | 55 | 0 | 0 | English
Values/Audience Analysis Exercise: 1. Choose a target audience from the list provided. 2. You are... 10-minute presentation (informative or persuasive). 3. Conduct the audience analysis described on ... more>>
tlindeman 3/8/2008 | 0 (0) | 58 | 0 | 0 | English
AUDIENCE ANALYSIS USDA WEB PRESENCE INITIATIVEA. Introduction B. Audience Types C. Producers D... Conservationists J. Policy Makers and Influencers K. National and Local Media L. General Public M. USDA ... more>>
tlindeman 3/8/2008 | 0 (0) | 86 | 1 | 0 | English
Environmental Scan and Audience Analysis for Phase II of Eat Smart. Play Hard.TM Presented to: U.S. Department of Agriculture Food and Nutrition Service Prepared by: Prospect Associates, Ltd. March ... more>>
sammyc2007 3/20/2008 | 0 (0) | 16 | 0 | 0 | English
Programaci??n en Espa??olAddressing the Diverse Educational Needs of the Hispanic AudienceJean Hall DwyerExtension Communications SpecialistAlabama Cooperative Extension SystemDr. ... ... more>>
NASSdocs 6/17/2008 | 0 (0) | 3 | 0 | 0 | English
Retirement Estimator for Farm Families Program OutlineAudience: Farmers and farm families are the targeted audience for this Retirement Estimator. Program Objectives: The overall objective of this ... more>>
CDCdocs 5/5/2008 | 0 (0) | 15 | 0 | 0 | English
Target AudienceStudents in grades 4 through 8Program Objectives???Dear Educator,??? ???As a physical education teacher, you are in an influential position to help direct ... more>>
CDCdocs 5/6/2008 | 0 (0) | 10 | 0 | 0 | English
Physical Activity: A Key Element of Good HealthThe evidence is more convincing than ever: people of all ages who are generally not active can improve their health through physica... ... more>>
tlindeman 3/8/2008 | 0 (0) | 27 | 0 | 0 | English
Audience Analysis Worksheet Topic________________________________________________________ Audience_____________________________________________________ Factor description Adaptations needed Time ... more>>
tlindeman 3/8/2008 | 0 (0) | 34 | 1 | 0 | English
Audience Analysis Worksheet Audience Analysis Objectives: (for each project, we will) ??? Identify target audiences or users ??? Identify target audiences??? needs ??? Determine what we can do to ... more>>
anonymous 2/2/2008 | 0 (0) | 147 | 12 | 0 | English
Elements of a Strategic Communications Plan Determine Goal Identify and Profile Audience Develop Messages Select Communication Channels Choose Activities and Materials Establish Partnerships ... more>>
DNI 7/2/2008 | 0 (0) | 23 | 0 | 0 | English
this distinguished audience. It???s great to be back in Michigan. As you mentioned, I went to law ... more>>
DNI 7/2/2008 | 0 (0) | 20 | 0 | 0 | English
this distinguished audience. It???s great to be back in Michigan. As you mentioned, I went to law ... more>>
CDCdocs 5/5/2008 | 0 (0) | 10 | 0 | 0 | English
Target AudienceStudents in grades 4 through 8Program Objectives???Dear Educator,??? ???As a physical education teacher, you are in an influential position to help direct ... more>>
MCCdocs 6/30/2008 | 0 (0) | 18 | 0 | 0 | English
MILLENNIUM CHALLENGE CORP. CEO PAUL APPLEGARTH REMARKS AND TAKEN QUESTIONS FROM AUDIENCE CENTER FOR EUROPEAN POLICY STUDIES, BRUSSELS, BELGIUMDate: January 26, 2005 Moderator: Good afternoon ladies ... more>>
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