Synovate-White-Paper-Getting-Real-About-Prediction-in-Marketing-Research-20071207
From: Anonymous | Date: 2/5/2008 | Rated: 0 (0) | Views: 114 | Downloads: 6
Copyright © Synovate 2006 1 Getting Real About Prediction in Marketing Research By Jan Hofmeyr, International Director of Innovation Synovate Brand and Communications Practice, Cape Town Copyright © Synovate 2007 2 Getting Real About Prediction in Marketing Research Abstract I begin this paper with a meta-analysis of the predictive performance of c ... more>>
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